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Harness your secret purpose, build your brand and grow your business

This pragmatic guide contains proprietary tools and thinking but can be accessed by simply entering a name and email address. We’d love to get your feedback. stephen@pagepluspage.com

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The best secret purposes so far (according to the Page & Page team)

Our criteria: combining real, personal, goals with those of the business and brand:

 

An axe to grind: “Last year, they let me develop a whole campaign here in my local market before they let on that they’d produced a new global campaign. This year I’m having my revenge because global just don’t do anything for this brand.”

We’ve suggested a workshop to gain some consensus

 

We’re in love with this person: “I’m not so motivated by the commercial part of the business. These products aren’t so different really from the competition but I was a healthcare professional before and I’d like to use this role to do something more for the people I took care of. Also, I really like the team here and I want us to all succeed.”

We’re proud to be helping build a brand with real purpose