Putting social media at the heart of your campaign

If you look through all the professional communication channels available to opticians – social, digital and print – you’ll encounter a long list of features and benefits but rarely attitude so we were nervous. Market testing turned our nerves to excitement. Opticians have been waiting a long time for a campaign that breaks the mould. The hashtag campaign for ULTRA was seen by eye care professionals to be impactful with a strong call to action while not being overly salesy.

Aishwarya Rao, Marketing Manager UK/I  Vision Care, Bausch + Lomb