Latest News

Finalists in the PMEA awards
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Page & Page strive to do extraordinary things for extraordinary people, creating campaigns with a collaborative approach. We use insight-driven communication strategies and a diverse range of media capabilities to ensure better business results. Our work has been shortlisted for the “Excellence in Marketing Established Products” award. The PMEA programme recognises work that delivers clearly…

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Happy Halloween
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It’s Halloween and the Page & Page team have been celebrating. Not only is it Halloween. It is the end of our financial year and it has been another year of growth and some truly fabulous work that we’re really proud of. A big thank you to all of our spooky clients.  

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Copywriter_we're_hiring
We’re looking for a writer
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This is a unique opportunity for the right person. We have an increasing need for more writers who can work with us to develop compelling content for our very special clients. You will need to have the right attitude, our culture is important to us. The role requires someone who enjoys writing content and has…

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Can we talk about the ego-bias and chemicals influencing your target audience’s behaviour?
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Do you ever think about how your carefully crafted and precisely targeted communications impact the mind of your target audience? Of course, you do. Sometimes it is probably all you think about – that nervous anticipation of reporting on the results of your organisation’s investment in a campaign that you hope will increase sales. However,…

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Watching TV
The power of video
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Last year video accounted for 73% of global traffic, with a surprisingly small percentage of that being footage of adorably fluffy kittens/puppies/insert favourite infant animal, or even people ‘accidentally’ injuring themselves in hilarious and evermore imaginative ways.

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Page & Page are Growing
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Page & Page create big work and therefore need a growing team. With more work coming in than ever, Page & Page needed extra hands on deck. In the last month the business has taken on 4 new starters Paul Hunt (Creative), Harriet Turner (Account Manager), Jess Baldock (Junior Copywriter) and Michelle Burt (Marketing Assistant)…

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Apple Watch Series 4: Friend or foe to our health?
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I was once told that health anxiety (often known as hypochondriasis) is one of the most common types of anxiety. Specifically as health is something that we (humans) have pretty much no control over. ‘Good’ health is often down to the luck of the draw. Or in our case, ‘luck of the genes’. Personal health…

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Seduction
Seduce anyone in four simple steps
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Why no campaign succeeds without an insight You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to do it quickly too, don’t you? A recent study by Microsoft shows that our ability to focus, even…

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Money, Sex, Power
Money, sex and power
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Money, sex, power? Perhaps love? What really makes your world go round? If you use the perspective that Maslow kindly offered and superficially peruse social and broadcast media you might be led to conclude that society has spent the last few years regressing in this regard as quickly as Apple have issued each new generation…

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headphones
You really don’t want the music to stop
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A few years ago there was a seminar hosted at Global Radio in which we were asked a simple question: why is radio suited to travel and tourism marketing? Surely travel and tourism marketing is best suited to visual media, beautiful pictures of the white sand beaches of the Seychelles or the majestic architecture of…

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segmentation pie
If you’re not thinking segmentation, you’re not thinking
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Having a background in market research I’ve been lucky to work on a number of customer segmentation projects in my time but working in creative communications it is still too rare that I come across what I would call a proper psychographic or ‘mindset’ segmentation.  Instead, many marketers simply group customers into the brand adoption…

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omnichannel
Omni-empathy
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So, we’ve arrived. Our work has stepped beyond multichannel to omnichannel. We can be and in fact are everywhere, all the time. We are omni-present. We are God. Or are we? Omnichannel is a significant shift for all of us whether consumer or marketeer. However, the foundational principal behind any omni-present approach, is that of…

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Moment marketing
Using contextual moments in marketing
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Marketers talk about giving the right message to the right consumer at the right time as a key factor for any campaign. This has become even more refined and targeted with the growth of moment marketing. Moment marketing allows us to connect with the consumer in moments that matter, so that we can deliver meaningful advertising…

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Melting bear head
Heatwave; what is really happening?
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In the UK the heatwave has ruined our ‘one-up-man-ship’ memories of the Summer of ’76, breaking records that have stood for forty years. Japan, Sweden, Finland, Norway and even North Africa’s Sahara Desert have recorded highs in terms of all time temperatures ruining a lot more than just memories. In the USA Michael Mann, a climate…

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Risk
Cheating brands helped by agency with ‘Time machine’
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Kate Page of Page & Page speaks to Zapno Scribe Zap: So, caught cheating! Sadly for you no more trips into the future then? Kate: Ha, ha Zap, good one, no on the contrary we’ll be using it most days. There’s actually no regulation against it. We’ve still got unhindered access and we’ve retained the…

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hangry infographic
You will achieve something extraordinary
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Wow! Thank you. We asked, will you ever achieve anything extraordinary? 71% of the respondents say they have a reasonable appetite for achieving something extraordinary – we described it as ‘A fill-me-up steak and chips with a light chocolate mousse’. There are also some salad snackers out there too which surprised us. 88% are enjoying…

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Creativity has lost its worth
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You only have to go back to 2011 and the IPA’s findings from The Gunn Report and the IPA Databank to know that there is “a direct correlation between strong advertising creativity and business success, and that high levels of creativity make advertising campaigns some 12 times more efficient at increasing a brand’s market share.”…

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Armadillo imagining success
Your success is dependent on one thing only: your imagination
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You don’t believe us? OK, let’s pretend, let’s use a specific example; you’re part of the team accountable for ensuring a healthcare brand, say a diabetes brand, steals an edge? You’d be right, it’s a tough market so you might wonder how on earth imagination is exclusively the one thing that will ensure you succeed?…

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World Cup predictions for the last 16
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We are now at the exciting business end of the World Cup. In just over two weeks from now we will have a world champion and normal life will resume, until the Premier League kicks off that is.  So who do Page & Page think will win?  Here are our predictions for the last 16.…

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Will you ever achieve anything extraordinary?
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We all want to achieve something special don’t we? Some people would like to do something they’ll be remembered for at least once in their life – they just need the right opportunity. Some people want to achieve something exceptional every day – they have plenty of opportunity. And goodness knows the world desperately needs…

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