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Seduction
Seduce anyone in four simple steps
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Why no campaign succeeds without an insight You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to do it quickly too, don’t you? A recent study by Microsoft shows that our ability to focus, even…

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Money, Sex, Power
Money, sex and power
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Money, sex, power? Perhaps love? What really makes your world go round? If you use the perspective that Maslow kindly offered and superficially peruse social and broadcast media you might be led to conclude that society has spent the last few years regressing in this regard as quickly as Apple have issued each new generation…

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headphones
You really don’t want the music to stop
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A few years ago there was a seminar hosted at Global Radio in which we were asked a simple question: why is radio suited to travel and tourism marketing? Surely travel and tourism marketing is best suited to visual media, beautiful pictures of the white sand beaches of the Seychelles or the majestic architecture of…

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segmentation pie
If you’re not thinking segmentation, you’re not thinking
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Having a background in market research I’ve been lucky to work on a number of customer segmentation projects in my time but working in creative communications it is still too rare that I come across what I would call a proper psychographic or ‘mindset’ segmentation.  Instead, many marketers simply group customers into the brand adoption…

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omnichannel
Omni-empathy
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So, we’ve arrived. Our work has stepped beyond multichannel to omnichannel. We can be and in fact are everywhere, all the time. We are omni-present. We are God. Or are we? Omnichannel is a significant shift for all of us whether consumer or marketeer. However, the foundational principal behind any omni-present approach, is that of…

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Moment marketing
Using contextual moments in marketing
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Marketers talk about giving the right message to the right consumer at the right time as a key factor for any campaign. This has become even more refined and targeted with the growth of moment marketing. Moment marketing allows us to connect with the consumer in moments that matter, so that we can deliver meaningful advertising…

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Melting bear head
Heatwave; what is really happening?
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In the UK the heatwave has ruined our ‘one-up-man-ship’ memories of the Summer of ’76, breaking records that have stood for forty years. Japan, Sweden, Finland, Norway and even North Africa’s Sahara Desert have recorded highs in terms of all time temperatures ruining a lot more than just memories. In the USA Michael Mann, a climate…

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Risk
Cheating brands helped by agency with ‘Time machine’
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Kate Page of Page & Page speaks to Zapno Scribe Zap: So, caught cheating! Sadly for you no more trips into the future then? Kate: Ha, ha Zap, good one, no on the contrary we’ll be using it most days. There’s actually no regulation against it. We’ve still got unhindered access and we’ve retained the…

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hangry infographic
You will achieve something extraordinary
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Wow! Thank you. We asked, will you ever achieve anything extraordinary? 71% of the respondents say they have a reasonable appetite for achieving something extraordinary – we described it as ‘A fill-me-up steak and chips with a light chocolate mousse’. There are also some salad snackers out there too which surprised us. 88% are enjoying…

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Creativity has lost its worth
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You only have to go back to 2011 and the IPA’s findings from The Gunn Report and the IPA Databank to know that there is “a direct correlation between strong advertising creativity and business success, and that high levels of creativity make advertising campaigns some 12 times more efficient at increasing a brand’s market share.”…

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Armadillo imagining success
Your success is dependent on one thing only: your imagination
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You don’t believe us? OK, let’s pretend, let’s use a specific example; you’re part of the team accountable for ensuring a healthcare brand, say a diabetes brand, steals an edge? You’d be right, it’s a tough market so you might wonder how on earth imagination is exclusively the one thing that will ensure you succeed?…

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World Cup predictions for the last 16
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We are now at the exciting business end of the World Cup. In just over two weeks from now we will have a world champion and normal life will resume, until the Premier League kicks off that is.  So who do Page & Page think will win?  Here are our predictions for the last 16.…

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Will you ever achieve anything extraordinary?
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We all want to achieve something special don’t we? Some people would like to do something they’ll be remembered for at least once in their life – they just need the right opportunity. Some people want to achieve something exceptional every day – they have plenty of opportunity. And goodness knows the world desperately needs…

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Football stadium from above
World Cup Predictions – Group Stages
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We would all like to be able to predict the future but then again, being able to look into a crystal ball and see what lies ahead would make life a little boring. We all like surprises but will there be any major upsets at this World Cup? Here are my World Cup predictions for…

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World Cup Sweepstake Kit
World Cup sweepstake kit free download
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It’s finally here, the moment we’ve all been waiting for, the 2018 Russia World Cup! It’s time to kick off the office banter with this free sweepstake kit. Click the download button at the bottom-right of the page to get your kit. Seven steps to a successful World Cup sweepstake: Print out the form Cut…

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Talking to HCP's Cover
No one is listening to you!
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We know it is harsh but you know how frustrating it is. You want them to embrace change but they’ve got cloth ears. That’s why we have produced a guide, useful for any target audience with cutting edge insights about how to communicate more effectively.  Follow this link to download How to talk to Healthcare Professionals which sheds…

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Can you smell burning?
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Healthcare professionals are overwhelmed, time poor and firefighting So why do we still need to give them a burning platform Healthcare professionals have been exposed to significant industry changes over the last thirty years: budgets have increasingly been cut and resources have dramatically been stretched. You have probably been aware of it happening, but you…

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Thinking clearly and imagining better
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Stephen Page has an article published in the September 2017 edition of Pharmaceutical Market Europe. What does this have to do with the Trojan Horse? Click below to find out.

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Page & Page joins thenetworkone
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We’re proud to announce that Page & Page has become a member of thenetworkone – the world’s largest and fastest growing network of respected independent creative, media, PR and marketing agencies. The agency world is changing fast so it was important to Page & Page that we became part of something where we truly felt…

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Could you tell a story in six words?
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Ernest Hemingway is one of the greatest story tellers ever and a source of inspiration for anyone trying to communicate. Watch this short magical video to be inspired by Hemingway’s six word story, learn the secret of his narrative skills and take up the challenge to tell your own six word story by filling in…

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