Digital and printed materials for customers and Eye Care professionals

Page & Page helped Bausch + Lomb to take a different approach based on more of an insight into our customers than the features of the product. They facilitated a short, sharp workshop helping us arrive at a brand platform that better enabled us to grasp the opportunity. BioTrue OneDay lenses stay wet, true to shape and truly comfortable throughout the day, and is a brand positioned for those of us who want our lenses to see us through the demands of modern day living.

Amy Rothwell Business Unit Head Vision Care, Bausch + Lomb