Todays_the_day_teaser
Eschmann_Logo

Today’s the day,
Little Sister autoclaves,
Eschmann

Challenge

Communicate the value of automated record keeping that Little Sister autoclaves to time-poor practice managers

Insight

Many dental practices are unaware of regulations or the likelihood of an MHRA inspection. There’s no convenient access to a summary of the regulations and requirements.

Solution

The Little Sister brand lends itself to characterisation, so we developed a set of communication material and an animation bringing Little Sister to life as a friendly guide making adherence to regulations easier.

Results

Orders for new Autoclaves with automated record keeping increased as customers better understood the time-saving benefits of their investment.

Deliverables:

Advertising, printed material and animations

“I came to Page & Page with the hopes of breathing some life into Little Sister. Through their tried and true process, what I got was a truly outstanding campaign. Little Sister lives again – brilliant illustrations, strong messaging and a well thought out brand story all live up to our long standing reputation at Eschmann to be the most progressive thinkers in terms of dental practices needs. I couldn’t be happier.”

David Gibson
Marketing Manager
Eschmann Equipment