Roadery_Teaser
The_Roadery_Logo

Brand launch
The Roadery

Challenge

Creating standout for a new Street Food brand within a crowded and growing marketplace

Insight

Perception-wise you don’t get any more authentic type of food than Street Food. 

Solution

Create a clean, simple identity and focus on the man behind the brand and his passion for ‘Head to Tail British Street Food’.

Result

Enough standout to get attention on the Street Food Scene but quiet enough to speak of authenticity and passion rather than attention for attention’s sake.

Deliverables:

Identity, website, printed materials, van graphics, merchandise