About us

We specialise in health, wellness and lifestyle. We apply our imagination – along with our experience – to make your brand more effective.

We are here to help extraordinary people do extraordinary things. Things that take more effort, more imagination, more guts.

We are focused on giving people like you the tools, the people, the room and the support to turn your thinking into real success. And that focus means that we simply cannot afford to waste time on anyone who doesn’t think differently.

We’re a bit unusual like that. But then so are you.

What we do

Foxes, bears & the power of imagination

Persuading people to listen is not easy, yet our clients consistently succeed in changing perceptions and, ultimately, changing behaviours. Creative communications have a key role to play.

Imagination needs to be directed, and we have a proven framework for creativity and communication that enables us to find the answers that elude others. Our process is a formula that not only unearths the solution, but also limits your risk by ensuring your budget is deployed in the most effective way.

The power of imagination, harnessed.

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We facilitate workshops focused on brand building and for the development of successful communication, whatever the end media. It is our job to stimulate your imagination.
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We produce award-winning beautifully crafted campaigns that generate measurable success. We imagine, create, write and design for word-of-mouth, digital, print, exhibition. In fact, the medium we choose will be entirely appropriate to the insights and ideas we’re using to reach your target audience.
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Businesses need to be clear about their purpose. In this day and age if people are to immerse themselves in your brand, that purpose has to go beyond being purely commercial.
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Digital is an attitude and not a strategy. The key to success with any digital channel is in interrupting the target audiences’ media habits which in turn means having a clear strategy. Digital can be functional and digital can be entertainment – or it can be something inbetween.

Our Work

Every campaign we develop is based upon an audience insight. It’s using this insight creatively that ensures our clients get the business results they need.

We describe it as effective creativity from better process…

  • All
  • Healthcare
  • Campaigns
  • Brand development
  • Creative facilitation
  • Digital
  • Non-healthcare

Find out more about our awesome work here

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Latest News

Talking to HCP's Cover
No one is listening to you!
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We know it is harsh but you know how frustrating it is. You want them to embrace change but they’ve got cloth ears. That’s why we have produced a guide, useful for any target audience with cutting edge insights about how to communicate more effectively.  Follow this link to download How to talk to Healthcare Professionals which sheds…

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Can you smell burning?
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Healthcare professionals are overwhelmed, time poor and firefighting So why do we still need to give them a burning platform Healthcare professionals have been exposed to significant industry changes over the last thirty years: budgets have increasingly been cut and resources have dramatically been stretched. You have probably been aware of it happening, but you…

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Thinking clearly and imagining better
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Stephen Page has an article published in the September 2017 edition of Pharmaceutical Market Europe. What does this have to do with the Trojan Horse? Click below to find out.

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