It’s not about molecules/
It’s not about detail aids/
And it’s not about selling drugs/

It’s about people with real hopes and dreams.

It’s about giving each one of them, of us, the best shot at living our healthiest possible lives.

It can be complex, but it’s really that simple.

For us, it's personal.

For us, it's personal.

We are driven to help extraordinary people do extraordinary things/

If that’s not you, then we’re probably not the agency for you.

But if you have the desire to change the world, we’d love to join forces and do something big and important together.

The way to get there might not be the one you’re expecting/

Of course you want great results. Who doesn’t?

If you follow conventional practices, you’ll sometimes get them. But deep down there will always be that nagging feeling that they could have been better. And that, in a nutshell, is our point of difference.

By being single-mindedly outcome-focused, we just don’t leave stones unturned in the ways we approach research, strategy, creative development, and delivery.

We have developed tools and processes to help us understand people’s lives better and deliver the kind of return on investment that conventional approaches just don’t.

It’s a bold claim, but if you have a look at the business success case studies below, it’s one that we can confidently back up.

We said it’s simple, and it is: the best data, meticulous science, and exceptional imagination.

Always, always, always focused on the personal.

We’ve learnt to read the room/

The key to everything is understanding the people you want to talk to. On as personal a level as is humanly possible. That means getting to know and empathise with their thoughts, feelings, motivations, and actions.

These insights are at the centre of everything we do and the starting points for all our work across pharma, med tech, well-being, and biotech, including:

  • Creating effective recruitment and retention strategies for clinical trials, including diverse populations and rare diseases.

  • Developing validated pre-launch plans for market-shaping success.

  • Precisely targeting high-value customers for product launches.

  • Improving the positioning, messaging, and promotion of established brands.

Every single thing we do is guided by the personal – that’s the magic ingredient in maximising ROI.

And then there’s
the magic/

Our creative philosophy is profoundly uncomplicated:

We believe that the best, most engaging, and motivating ideas are a beautiful combination of science and wonder.

The science is the logical and reasonable part. It’s factual. It’s sensible. It’s provable.

The wonder is where the magic comes in. It’s unexpected. It’s entertaining. It’s thrilling. And sometimes it’s just cool.

We always use this combination of science and wonder to connect with our audience personally and emotionally.

That’s where the gold is.

It’s all very intimate/

Exploration

To change behaviour, you have to understand it deeply. Our Factors of Influence framework, paired with intimate-level data, forms the foundation of everything we do.

Connection

We blend analyst, artificial, strategic, and creative intelligence to find the most meaningful elements driving and constraining audience behaviour.

Intimacy

Our strategies are informed by imagination, a deep understanding of people, and their most Intimate Truths.*

*The most Intimate Truth is the point of tension where our sense of identity aligns with what others expect, creating a deeply personal and powerful behavioural force that drives how we live and act.

Where we get personal/

  • Market intelligence

  • Audience segmentation

  • Interactive AI sales and marketing assets

  • Content strategy

  • CX strategy (omnichannel)

  • Creative and experiential campaigns

  • Medical education

  • Interactive visual aids

  • Modular content

  • Advisory work and KOL mapping

  • Congress and conferences

Powered by PIRL®

PIRL®, our proprietary AI tool, works with validated, intimate data to eliminate guesswork. It underpins the insights driving our campaigns, delivering clients a data-validated strategy and roadmap, proven to achieve marketing and sales results.

Who we get personal with/

We've been lucky to work with some of the most respected pharma, medtech, well-being, and biotech companies on the planet.

Novo Nordisk

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Pfizer

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Sanofi

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NeoQ

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Abbott

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BD

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Align

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Smith + Nephew

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Fresenius Kabi

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Novo Nordisk ~ Pfizer ~ Sanofi ~ NeoQ ~ Abbott ~ BD ~ Align ~ Smith + Nephew ~ Fresenius Kabi ~

Our business successes/

Have a look at some of our recent success stories to discover how we’ve helped to deliver extraordinary business results for our clients.

Personally rewarding/

We're proud that the work we do for our clients has been consistently recognised with prestigious industry awards over the years.

PM Society Digital Awards Gold and Silver

2024 /

Creativepool Annual Category Winner

2024 /

PMLive Top 40 Agency

2024 /

B2B Marketing Top 40 Agency

2024 /

PMEA Finalist

2024 /

Titan Health Awards Platinum Winner

2024 /

The Creative Floor Awards Finalist

2024 /

Communiqué Awards Finalist

2023 /

PM Society Awards Finalist

2023 /

PMEA Finalist

2022 /

The Creative Floor Awards Winner

2022 /

PM Society Awards Gold & Silver Winner

2021 /

PM Society Digital Awards Gold Winner

2020 /

Meet the team

Join us/

To us, healthcare communication is personal.

We’re a unique group with a common purpose: to do everything we can to improve people’s health and wellbeing.

We are independent yet global/

As a member of The Bloc, we have links to trusted partners and collaborators across the globe, pivotal to helping us see the world through the eyes of others, wherever your audience may be.